Found this randomly during March in the Sunday circulars. It was a job for Unilever in conjunction with the NCAA, celebrating the seasonal March Madness and the idea of dudes stepping up grooming routine.
This isn’t the first we’ve seen of NCAA partnering with brands.. Unilever is one of many companies, including Powerade, Buick, Enterprise Rent-A-Car, Capital One, among many others taking advantage of the heavily watched basketball series.
To achieve the dude in the shower scene, our awesome set builder, Joe Nero, actually built a partial shower with hoses running like snakes through the studio to make the shower functional. Our talent was a good sport to let us lather him up. The locker room scene was pieced together in post, but shot all on set.